The company is now the official hydration sponsor and on-course hydration provider for all Beyond Monumental’s races.
INDIANAPOLIS – Beyond Monumental, the 501(c)3 non-profit responsible for the CNO Financial Indianapolis Monumental Marathon, has announced that Nuun, the leading hydration solution, is now the official hydration sponsor of the organization’s races. Nuun is set to be the exclusive provider for on-course hydration through 2023. The partnership saw early activations recently, with Nuun products being provided at the Indianapolis Monumental Mile.
Beyond Monumental’s three races, Indianapolis Monumental Mile, Indy Half Marathon at Fort Ben and 5K, and CNO Financial Indianapolis Monumental Marathon, totaled nearly 20,000 participants in 2019, with a record-breaking attendance at the 2019 CNO Financial Indianapolis Monumental Marathon. After switching to virtual experiences in 2020, the races are set to be held in-person once again. The Indianapolis Monumental Mile returned to Monument Circle on Thursday, June 3.
Nuun electrolyte tablets and powders provide functional hydration optimized for exercise, daily health, travel, immune support, energy and rest. Featuring clean, Gluten Free, Vegan and Non-GMO Project verified ingredients, Nuun products are formulated with a plants-first mindset, are convenient to carry and add to water anytime, anywhere. Nuun’s hydration system was the first to separate electrolyte replacement from carbohydrates to reduce extra sugars and additives. Based in Seattle, Washington, Nuun is a leading selling sports drink supplement brand in running, cycling, outdoor and natural foods stores. Products are sold in online and in over 5,000 retailers in the U.S., and available in over 30 countries.
“It is an absolute pleasure to partner with an organization who shares our vision for healthy products and values sustainability,” said Jed Cornforth, executive director of Beyond Monumental. “We are beyond excited to partner with Nuun to help keep our athletes hydrated and look forward to the partnership during our return to in-person racing!”
The CNO Financial Indianapolis Monumental Marathon is scheduled for Saturday, November 6, in downtown Indianapolis. Registration for the event, as well as the Indy Half Marathon at Fort Ben and 5K, is open. Beyond Monumental’s marquee event weekend also includes a free and open to the public health and fitness expo on Thursday, November 4, and Friday, November 5, at the Indiana Convention Center where Nuun Hydration products will be featured.
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About Beyond Monumental
Beyond Monumental provides the Indianapolis community with a complement of activities built around their premiere event that promotes healthy living & fitness for all ages. Beyond Monumental gives back to the Indianapolis community by supporting youth programming that reinforces healthy lifestyles for young people, with an emphasis on working with urban students and Indianapolis Public Schools, donating more than $1.3 million in 11 years. The CNO Financial Indianapolis Monumental Marathon is a top 15 marathon in the US and is nationally recognized by Runners’ World as one of “Ten Great Marathons for First Timers”. The 14th annual running is scheduled for Nov. 6, 2021. www.beyondmonumental.org
About Nuun
Nuun is a hydration company with a mission to empower more movement. Nuun electrolyte tablets and powders provide functional hydration products optimized for exercise, daily health, travel, immune support, energy and rest. Clean and Non-GMO Project verified ingredients, a refreshing taste and low sugar make Nuun a favorite amongst active lifestyle consumers. Nuun products, like their tablets in their distinctive, colorful tubes, are convenient to carry and add to water, and are better for the environment than traditional bottled sports drinks. Consumers adding Nuun tablets to their reusable water bottles helped save the shipping of over 100 million pounds of water in 2018 alone. 16-year-old Nuun is the #1 selling sports drink supplement brand in running, cycling, outdoor and natural foods stores. The Seattle based company’s culture and mission have been recognized by Outside Magazine, who named Nuun to its 2017, 2018, 2019 and 2020 ‘Best Places to Work’ lists.